Bo Fritz is a creative floral studio based in Vienna, specializing in distinctive, high-quality floral arrangements. This project focused on developing a new visual identity based on the existing logo, covering packaging design, web design, a business catalog, and a comprehensive graphic manual. The new identity unified all brand touchpoints, ensuring a cohesive and elevated visual experience across all platforms, while staying true to Bo Fritz’s unique craftsmanship and creativity.

Visual identity, packaging design, graphic manual