This project redefined ICA’s fresh dough offerings, creating an inviting and inspiring design tailored to a modern audience while ensuring it resonates with a wide range of customers. By introducing fresh and contemporary design elements, the new packaging moves away from outdated, darker designs to vibrant, visually striking solutions that highlight the product's versatility and quality.

The redesign positioned the range as a go-to choice for convenient, fail-safe cooking—whether for pizza, pies, or pastries—emphasizing ease, freshness, and creativity. The result is a packaging concept that not only captures attention on shelves but also strengthens ICA’s reputation as the trusted choice for high-quality, ready-made dough.

Packaging design, redesign, sustainability, strategy